An innovative digital leader with 20 years’ experience in marketing and commercial management, across the media, travel, online retail, and financial services industries in Australia and the UK. Over that time I have a proven track record in establishing new businesses, including market analysis, value proposition design, beta testing, commercial modeling, and marketing. In addition, I have experience in transforming existing businesses with a focus on project management, marketing effectiveness, commercial results, agility, and customer experience.
Before joining Q5, I spent eight years leading commerce teams at the Guardian and Independent where I identified and delivered incremental revenue streams that built on each publication’s editorial strengths and audience engagement.