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Global FMCG

Culture development

Global FMCG: Culture
Client Global FMCG
Region UK
Sector Retail and Consumer Goods
Offering Organisation Development & Culture
Buzzwords
Culture development

The Challenge

A new department within this Global FMCG wanted to co-create an exciting new narrative and identify ways to measure its culture journey. They wanted to define the department’s culture from scratch and put their peoples’ experiences at the heart of it.

Our Approach

  • Held a listening activity with over 130 participants via focus groups to capture the diverse experiences within the department.
  • Consulted with internal and external experts on happiness and wellbeing to ground our methods in scientific evidence and best practices.
  • Organised a 4-day immersive Culture Lab for division stakeholders to define their cultural vision, create a narrative, and formulate an action plan, employing agile design thinking to prototype and refine an MVP with business-wide feedback.
  • Enabled discussions with leaders from global, purpose-led organisations to exchange insights on driving substantial cultural changes.

Key Outcomes

  • A clearly defined Happy People Ambition, set of beliefs and behaviours that bring to life the department’s future culture.
  • A set of success measures and metrics to track wellbeing and happiness and business outcomes.
  • A framework on how to activate the culture, taking a systemic approach.
  • An engaged workforce, who felt listened to and appreciated for their views on how to increase happiness and wellbeing, resulting in alignment on their Happy People Ambition and how it will drive performance.
  • Clear success measures and metrics to track wellbeing/happiness and business outcomes, plus a framework to activate happiness across the business group with a clear and prioritised action plan.
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Q5 is a trading name of Q5 Ltd, which is registered in England and Wales, Registration No. 15266902.
The Registered Office is Thorney House, 34 Smith Square, London, England, SW1P 3HL.