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Hope for Youth Northern Ireland​

Case Studies
Pop Up – Hope for Youth Northern Ireland​
Client Hope for Youth Northern Ireland​
Region UK
Sector Public Sector, Health and Not For Profit
Offering Strategy
Buzzwords
diversity and inclusion Stakeholder management Values and behaviours
Testimonial

The Challenge

Hope for Youth NI funds community projects that promote inclusivity, diversity, and skill-building for young people in Northern Ireland. Some of the challenges faced included staying relevant and clearly articulating its mission, which has weakened its ability to engage stakeholders and fundraise effectively. They heavily rely on a single revenue stream and lack local recognition in Northern Ireland. They also struggled with alignment among trustees, operational cohesion, and demonstrating its impact to scale efforts and attract diverse funding sources. ​

Our Approach

  • Explored root causes of challenges, including fundraising dependency, trustee disconnection, and limited local recognition.​
  • Defined a vision focused on inclusivity, cross-community relationships, and long-term impact.​
  • Prioritised strategic goals and success criteria to align with the charity’s mission.​
  • Developed a strategic narrative to communicate purpose effectively and resonate with stakeholders.​
  • Proposed ways to diversify fundraising efforts and engage local communities.​
  • Created an action roadmap with key steps, responsibilities, and milestones to track progress.

Key Outcomes

  • Identified the need for a clear, focused value proposition centered on cultural capital and cross-community engagement.​
  • Recommended leveraging successful initiatives, like the Speedo swim partnership, to scale impact and fundraising.​
  • Emphasised the importance of aligning fundraising efforts with local communities to build stronger relevance and support.​
  • Proposed frameworks for tracking and showcasing impact, focusing on tangible outcomes such as skills development and relationship building.​
  • Developed actionable recommendations to diversify revenue streams and improve operational efficiency. ​

What our clients say about us

Many thanks for facilitating such a great discussion yesterday. You really focused on important key issues and I found your constructive challenge both stimulating and thought provoking.

Dr Miriam McCarthy, Trustee​
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