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Metroline Travel - Vision and purpose

Metroline
Client Metroline
Region UK
Sector Infrastructure, Defence and Transport
Offering Strategy
Buzzwords
Vision and purpose

The Challenge

Metroline was facing a range of challenges, both operational and strategic, and needed to engage a team in defining the future purpose, vision and strategy for the organisation​.​

They identified that there was great potential for the organisation and real opportunities to improve the business, along with a new leadership team that combines long service with new perspectives – creating a fantastic spring-board for the business​.​

They wanted us to use the “OKR” (Objectives and Key Results) framework to unify the organisation around and ensure a ‘silo-mentality’ is avoided.

 

Our Approach

Q5 conducted a series of 1:1 interviews, cross-departmental focus groups and driver questionnaires to develop a broad and deep understanding of the issues and opportunities currently faced by the organisation. ​

This insight fed into a series of workshops with the leadership team to develop, test, iterate and review a vision statement and create a comprehensive set of Objectives and Key Results (OKRs).

 

Key Outcomes

  • A vision statement was developed for Metroline
  • A Strategic Framework was developed to house the 8 Objectives and comprehensive set of 72 Key Results. Sponsors were identified and risks to success identified - formalising roles and governance being key.​
  • Next steps for driving forward momentum for implementation were provided
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