Born Free is an international wildlife charity that’s passionate about wild animal welfare and conservation. They work tirelessly to ensure that all animals, whether living in captivity or in the wild, are treated with compassion and respect and are able to live according to their needs.
Born Free approached Q5 for support with developing new income streams in response to the funding challenges posed by C-19, including establishing an affiliate partnership programme.
We ran two virtual workshops for Born Free which we used to review their core services and how they have been impacted by C-19. We carried out a stress test of their current income streams to identify opportunities to leverage and risks to mitigate, which we then put through a prioritisation framework. We facilitated an ‘idea generation’ exercise to identify new fundraising ideas and potential approaches for establishing an affiliate partnership model.