Content & Marketing Manager

Overview

Looking for an energetic and experienced marketing professional that can help broaden Q5’s reach and influence in our target clients globally.

Key Responsibilities

Defining our voice and strategy

Develop the global Q5 marketing strategy; the approach to getting our voice out there and generating new leads and contacts.
Own the Q5 marketing calendar, the plan to bring the strategy to life with content and events across core Q5 regions, and the measures of success we hope to see.

Celebrate our work, our thoughts and our clients

Manage Q5’s social media channels, developing our LinkedIn profile and Q5ers to showcase their thinking in this space, and curating a quarterly digital newsletter from Q5. Q5ers will provide content, but needs editing and running the process.
Ensure Q5 website is kept refreshed and up to date with current and impactful case studies, video content and articles.
Ensure priority client credentials are captured after projects in an engaging and useful way (quotes, video clips).
Arrange 5-6 events a year for Q5 London, including Winter and Summer drinks event. There would be budget and administrative support provided. This would include the approach to invites, messaging and comms, and ensuring the event is a success.
Support the production and launch of 1-2 pieces of ‘thought capital’ from Q5 a year. These will be led by a nominated Q5er, but will require graphic design, copy editing and support launching and tracking impact.
Defining our tone of voice in all marketing communications, producing simple tools that other Q5 colleagues can follow (tone of voice/brand book/style guide)

Building capability & community

Communicate our marketing performance with regular (monthly) updates on what is affective and what is not, celebrating the most popular posts and events.
Lead the Q5 marketing ‘community’ chairing monthly calls to share and discuss the marketing calendar and build ownership across the business.

Managge and monitor performance

Manage our client contacts database to ensure it is kept up to date and used effectively.
Measure our marketing performance against agreed KPIs and help the business learn what is effective in our target markets.
Advise on any other tools Q5 should invest in (eg to monitor analytics, or self edit videos)

Measures/KPIs:

Ultimately this is about generating leads, opportunities and sales for Q5 which help us meet our annual targets. Proxy measures could include.

Prospective client attendance at events (especially new contacts)
Demonstrated engagement with Q5’s digital channels (website views, video watches)
Newsletter readers, KPIs around website and LinkedIn views. If we can demonstrate these to actual sales, that is the ticket.

Skills required

An ability to write in jargon free, engaging plain english, to get under the skin of (and help further define) our ‘brand’
Ability to use (or learn to use) existing and future marketing software (mailchimp, pingg, google analytics, linkedin)
(appreciated) Video & photo editing and basic graphic design skills.
Event management expertise (running and coordinating events, working with suppliers etc.

London

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Building greater diversity and inclusion in our workforce and culture underpins all our values at Q5. To be true to our values we want to create an inclusive environment that celebrates the visible and invisible diversity of all people. Having truly diverse teams that reflect the communities we operate in can help deliver the best outcomes for our clients and whilst giving everyone the opportunity to bring their best selves to work.

This form has been designed to assess the representation within our candidate pool. We have a desire to ensure our workplace is accommodating of all people from all backgrounds – your answers will help us understand our current reach and continuously look at ways to improving our working environment. All questions give you the option not to answer (‘prefer not to say’).

Data will be treated in strictest confidence – this form is anonymous and NOT in any way attributable to your application. None of the recruiting team, or any of your interviewers will see any of your responses.

If you have any questions or if we can support you in any way throughout the interview process, please feel free to ask the recruitment professional you are progressing with.

Applicant Diversity & Inclusion Assessment

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Thank you for taking the time to apply for our position. We’re currently in the process of taking applications. If you are successful, our team will be in touch.

Content & Marketing Manager

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Applicant Diversity & Inclusion Assessment

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